he trained his mind
to forget so completely
he had everyone
convinced he was from the city
in which he chose
to live and work bi-weekly
he made decisions
which may have been wrong
looking back now he
thinks even more so
but he put his
money down and backed his instincts
only to watch the
bills pile up and he on the go slow
debt spiraling out
of control like a stunt pilot in a flap
he tried to control
the bleeding, plug the gaps
where had his business
plan gone so wrong?
someone dared tell
him in his darkest days that
he had
over-estimated the intelligence of the consumer
and Henry Ford's
famous mantra came to mind
so he decided to
treat his customers like idiots:
ignoring their
suggestions, calling them blind,
as if their ideas
didn't matter and only he knew
what they truly,
ultimately wanted - which was,
truly, ultimately
what he was prepared to sell them
so like a shadow he
fell between the desire
and the economic
imperative of providing goods
at reasonable
prices while still trying to make a profit
it was like being
Jesus and the Devil at the same time
except that he was
just a salesman with nothing to sell
a bitter, small
town nobody on the fast track to hell.
© shaun patrick
green 2013
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